Thursday, August 23, 2007

Interesting Case-Study - Ticketmaster's marketing techniques

Ok, so I have to admit that this is probably not all that interesting... but it could be for someone...



Ticketmaster uses several techniques, in this video we see someone attempting to purchase Blue Man Group tickets with ticketmaster. Her analysis fails to point out the way that ticketmaster uses presales to increase demand and sales for tickets, evidence of which can be found here.

The video's auther also mentions Ticketmaster Auctions - HA! Want seats from other fans? Try StubHub, you can find links all over this site.

No comments: